{"id":1658,"date":"2024-02-02T19:23:29","date_gmt":"2024-02-02T19:23:29","guid":{"rendered":"https:\/\/xstorynews.com\/?p=1658"},"modified":"2024-02-02T19:23:29","modified_gmt":"2024-02-02T19:23:29","slug":"bud-light-reveals-new-spokesman-twitter-lights-up-comments","status":"publish","type":"post","link":"https:\/\/xstorynews.com\/?p=1658","title":{"rendered":"Bud Light Reveals New Spokesman, Twitter Lights Up Comments"},"content":{"rendered":"<p><strong>Bud Light, a brand which has seen its fair share of scrutiny over the last year for their hiring of transgender Dylan Mulvaney as their spokesperson, has just announced a change of direction. Seemingly going 100% against their prior \u2018woke\u2019 strategy, the brand has decided to being on Comedian Shane Gillis as their new spokesperson.<\/strong><\/p>\n<p><a class=\"jlTjKd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.cnbc.com%2F2023%2F10%2F24%2Fanheuser-busch-and-ufc-strike-partnership-amid-bud-light-slump.html&amp;psig=AOvVaw3C6Oz9YAmQbqb5ghq0gekG&amp;ust=1706988144117000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBMQjRxqFwoTCPD47MKwjYQDFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBMQjRxqFwoTCPD47MKwjYQDFQAAAAAdAAAAABAE\" aria-label=\"Visit CNBC\"><img decoding=\"async\" class=\"sFlh5c pT0Scc iPVvYb\" src=\"https:\/\/image.cnbcfm.com\/api\/v1\/image\/107278096-1690485094090-gettyimages-1574581410-dsc02884_fs6ski5z.jpeg?v=1698745310\" alt=\"Anheuser-Busch and UFC strike partnership amid Bud Light slump\" aria-hidden=\"false\" \/><span class=\"qhktO\">3,000 \u00d7 2,000<\/span><\/a><\/p>\n<p>Gillis is an outspoken comedian who routinely makes jokes about the \u2018protected classes\u2019 of wokeism, marking a serious change for the embattled beer brand. Could this move signal an acceptance of normalcy?<\/p>\n<p>After hiring Mulvaney, Bud Light\u2019s sales are down 28.9 percent in the first two weeks of 2024 compared to 2023. Daily Mail reports on this\u2026<\/p>\n<p>Gillis shared images of himself inside the <a href=\"https:\/\/www.dailymail.co.uk\/news\/anheuser-busch\/index.html\">Anheuser-Busch<\/a> brewery in St Louis, <a href=\"https:\/\/www.dailymail.co.uk\/news\/missouri\/index.html\">Missouri<\/a>, as well as next to one of the brands iconic Clydesdale horses.<\/p>\n<p>Last year, Gillis had spoke about the ordeal with Mulvaney on the Joe Rogan Experience podcast.<\/p>\n<p>The comedian said: \u2018It became a joke, and that is tough to overcome marketing wise.<\/p>\n<p>\u2018It\u2019s tough to get people to order a Bud Light publicly because you are gonna get made fun of.\u2019<\/p>\n<p>In the controversial promotion, Mulvaney posted a video on April 1 of herself cracking open a Bud Light on her Instagram page.<\/p>\n<p>She showed off the customized can with her face on it \u2013 one of many corporate freebies she got and promoted to her millions of followers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light, a brand which has seen its fair share of scrutiny over the last year for their hiring of transgender Dylan Mulvaney as their spokesperson, has&#8230; <\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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