{"id":2172,"date":"2024-03-14T23:58:52","date_gmt":"2024-03-14T23:58:52","guid":{"rendered":"https:\/\/xstorynews.com\/?p=2172"},"modified":"2024-03-14T23:58:52","modified_gmt":"2024-03-14T23:58:52","slug":"going-full-bud-light-starbucks-faces-massive-backlash-after-disconcerting-ad-surfaces","status":"publish","type":"post","link":"https:\/\/xstorynews.com\/?p=2172","title":{"rendered":"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces"},"content":{"rendered":"<p>Starbucks India drew criticism and faced calls for boycotts after releasing a commercial taking place in India that some, particularly on the right, found objectionable. The company has been accused of \u201cgoing full Bud Light\u201d after its latest promotion featuring parents meeting their transgender daughter at a Starbucks location.<a class=\"jlTjKd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fen.hespress.com%2F77046-k-pop-idols-face-backlash-for-promoting-starbucks-amid-massive-boycott-campaign.html&amp;psig=AOvVaw2Gbav6RkXNI-SGlvs3nnnv&amp;ust=1710547118346000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBMQjRxqFwoTCNDlz9z69IQDFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBMQjRxqFwoTCNDlz9z69IQDFQAAAAAdAAAAABAE\" aria-label=\"Visit en.hespress.com\"><img decoding=\"async\" class=\"sFlh5c pT0Scc iPVvYb\" src=\"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg\" alt=\"K-pop Idols face backlash for promoting Starbucks amid massive boycott  campaign\" aria-hidden=\"false\" \/><span class=\"qhktO\">800 \u00d7 533<\/span><\/a><\/p>\n<p>The video depicts a father who struggles to accept the transition but comes to terms with it at the end of the advertisement by ordering his transgender daughter a drink in their new name. Starbucks India <a href=\"https:\/\/twitter.com\/StarbucksIndia\/status\/1656133960924012545?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1656133960924012545%7Ctwgr%5E77121ce82e3198e417c316e28739860646f21a15%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Ftheamericantribune.com%2Fwp-admin%2Fpost.php%3Fpost%3D12675action%3Dedit\" target=\"_blank\" rel=\"noopener\">tweeted<\/a> the video with the caption, \u201c<em><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Your name defines who you are \u2013 whether it\u2019s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. <\/span><span class=\"r-18u37iz\">#ItStartsWithYourName<\/span><\/em><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">.\u201d\u00a0<\/span><\/p>\n<p>Starbucks India has faced massive backlash from the advertisement.\u00a0 Political commentator, Rukshan Fernando tweeted, \u201cStarbucks facing a backlash in India after going full Bud Light. If saturating the market with a mediocre US coffee brand wasn\u2019t bad enough, now they are bringing their woke corporate culture to the Sub-Continent.\u201d<\/p>\n<p>One user tweeted in Starbucks India\u2019s comment section, \u201c<em>It is deeply disconcerting to witness the rapid erosion of cultural identity in our current era. Certain liberal forces persistently normalize practices that appear to undermine the very fabric of our cherished traditions and deeply held values. The pace at which this unsettling phenomenon unfolds is cause for genuine alarm. It is NOT a coincidence. It is a deliberate strategy.<\/em>\u201dAnother user weighed in, \u201c<em><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">I am a huge starbucks fan Virtually spend thousands of rupees in their coffee shop every year But still i can\u2019t believe why <\/span><span class=\"r-18u37iz\">@StarbucksIndia <\/span><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">would launch a woke campaign in the name of advertisement? Can\u2019t they just market their coffee and service to India Their service is the best in the world Who designs such campaigns to guilt trip people which don\u2019t appeal\/apply to even 0.1 % Indians Perhaps I should my allegiance to Thirdwave coffee which has better coffee and equally good service and interiors like <\/span><\/em><span class=\"r-18u37iz\"><em>#Starbucks.<\/em>\u201c<\/span><\/p>\n<p>Another person commented, \u201c<span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">What are you promoting <\/span><span class=\"r-18u37iz\">@Starbucks<\/span><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">\u2026Don\u2019t promote such culture\u2026we don\u2019t want any lessons on the acceptance of such immoral values\u2026we are Bharatvasis &amp; we are very proud of our civilization all culture..we aren\u2019t some <\/span><span class=\"r-18u37iz\">#BollywoodVultures<\/span><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\"> to Promote such culture Abstain fm such Ads <\/span><span class=\"r-18u37iz\">#KaranJohar.\u201d<\/span><\/p>\n<p>\u201c<em>I don\u2019t understand why brands do this\u2026 these ads alienate huge portions of the population. Whatever happened to common sense advertising? Videos like this alienate more customers than they bring in. Literally throwing advertising dollars in the trash just to virtue signal,<\/em>\u201d a disgruntled person tweeted.<\/p>\n<p>Watch the ad that infuriated them here:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks India drew criticism and faced calls for boycotts after releasing a commercial taking place in India that some, particularly on the right, found objectionable. The company&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2172","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces - X Story News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xstorynews.com\/?p=2172\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces - X Story News\" \/>\n<meta property=\"og:description\" content=\"Starbucks India drew criticism and faced calls for boycotts after releasing a commercial taking place in India that some, particularly on the right, found objectionable. The company...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xstorynews.com\/?p=2172\" \/>\n<meta property=\"og:site_name\" content=\"X Story News\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-14T23:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg\" \/>\n<meta name=\"author\" content=\"Chris Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172\"},\"author\":{\"name\":\"Chris Taylor\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/#\\\/schema\\\/person\\\/00c89e19f0494d049761577cf202bcf8\"},\"headline\":\"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces\",\"datePublished\":\"2024-03-14T23:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172\"},\"wordCount\":454,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e1.hespress.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/starbucks.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/xstorynews.com\\\/?p=2172#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172\",\"url\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172\",\"name\":\"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces - X Story News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e1.hespress.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/starbucks.jpeg\",\"datePublished\":\"2024-03-14T23:58:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/#\\\/schema\\\/person\\\/00c89e19f0494d049761577cf202bcf8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/xstorynews.com\\\/?p=2172\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#primaryimage\",\"url\":\"https:\\\/\\\/e1.hespress.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/starbucks.jpeg\",\"contentUrl\":\"https:\\\/\\\/e1.hespress.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/starbucks.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/?p=2172#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/xstorynews.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/#website\",\"url\":\"https:\\\/\\\/xstorynews.com\\\/\",\"name\":\"X Story News\",\"description\":\"Breaking News, X Story\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/xstorynews.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/xstorynews.com\\\/#\\\/schema\\\/person\\\/00c89e19f0494d049761577cf202bcf8\",\"name\":\"Chris Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dda2a64e347b05e808aeb904ce68f09f8e53ca718760587d1233160c1e54339e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dda2a64e347b05e808aeb904ce68f09f8e53ca718760587d1233160c1e54339e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dda2a64e347b05e808aeb904ce68f09f8e53ca718760587d1233160c1e54339e?s=96&d=mm&r=g\",\"caption\":\"Chris Taylor\"},\"sameAs\":[\"https:\\\/\\\/xstorynews.com\"],\"url\":\"https:\\\/\\\/xstorynews.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces - X Story News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/xstorynews.com\/?p=2172","og_locale":"en_US","og_type":"article","og_title":"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces - X Story News","og_description":"Starbucks India drew criticism and faced calls for boycotts after releasing a commercial taking place in India that some, particularly on the right, found objectionable. The company...","og_url":"https:\/\/xstorynews.com\/?p=2172","og_site_name":"X Story News","article_published_time":"2024-03-14T23:58:52+00:00","og_image":[{"url":"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg","type":"","width":"","height":""}],"author":"Chris Taylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chris Taylor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/xstorynews.com\/?p=2172#article","isPartOf":{"@id":"https:\/\/xstorynews.com\/?p=2172"},"author":{"name":"Chris Taylor","@id":"https:\/\/xstorynews.com\/#\/schema\/person\/00c89e19f0494d049761577cf202bcf8"},"headline":"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces","datePublished":"2024-03-14T23:58:52+00:00","mainEntityOfPage":{"@id":"https:\/\/xstorynews.com\/?p=2172"},"wordCount":454,"commentCount":0,"image":{"@id":"https:\/\/xstorynews.com\/?p=2172#primaryimage"},"thumbnailUrl":"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/xstorynews.com\/?p=2172#respond"]}]},{"@type":"WebPage","@id":"https:\/\/xstorynews.com\/?p=2172","url":"https:\/\/xstorynews.com\/?p=2172","name":"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces - X Story News","isPartOf":{"@id":"https:\/\/xstorynews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/xstorynews.com\/?p=2172#primaryimage"},"image":{"@id":"https:\/\/xstorynews.com\/?p=2172#primaryimage"},"thumbnailUrl":"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg","datePublished":"2024-03-14T23:58:52+00:00","author":{"@id":"https:\/\/xstorynews.com\/#\/schema\/person\/00c89e19f0494d049761577cf202bcf8"},"breadcrumb":{"@id":"https:\/\/xstorynews.com\/?p=2172#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/xstorynews.com\/?p=2172"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/xstorynews.com\/?p=2172#primaryimage","url":"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg","contentUrl":"https:\/\/e1.hespress.com\/wp-content\/uploads\/2023\/12\/starbucks.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/xstorynews.com\/?p=2172#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/xstorynews.com\/"},{"@type":"ListItem","position":2,"name":"\u201cGoing Full Bud Light\u201d: Starbucks Faces Massive Backlash after \u201cDisconcerting\u201d Ad Surfaces"}]},{"@type":"WebSite","@id":"https:\/\/xstorynews.com\/#website","url":"https:\/\/xstorynews.com\/","name":"X Story News","description":"Breaking News, X Story","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/xstorynews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/xstorynews.com\/#\/schema\/person\/00c89e19f0494d049761577cf202bcf8","name":"Chris Taylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dda2a64e347b05e808aeb904ce68f09f8e53ca718760587d1233160c1e54339e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dda2a64e347b05e808aeb904ce68f09f8e53ca718760587d1233160c1e54339e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dda2a64e347b05e808aeb904ce68f09f8e53ca718760587d1233160c1e54339e?s=96&d=mm&r=g","caption":"Chris Taylor"},"sameAs":["https:\/\/xstorynews.com"],"url":"https:\/\/xstorynews.com\/?author=1"}]}},"views":2400,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/xstorynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xstorynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xstorynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xstorynews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xstorynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2172"}],"version-history":[{"count":1,"href":"https:\/\/xstorynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2172\/revisions"}],"predecessor-version":[{"id":2173,"href":"https:\/\/xstorynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2172\/revisions\/2173"}],"wp:attachment":[{"href":"https:\/\/xstorynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xstorynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xstorynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}