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\nUSINESS AND ECONOMY COMMENTARY<\/p>\n
Supposedly Non-Woke UFC Announces \u201cNine Figure\u201d Bud Light Partnership
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\nUSINESS AND ECONOMY COMMENTARY<\/p>\n
Supposedly Non-Woke UFC Announces \u201cNine Figure\u201d Bud Light Partnership<\/p>\n
By Will TannerOctober 25, 2023
\nThe UFC won over a large number of its conservative fans by framing itself as a non-woke alternative to other sports, particularly sports like football and basketball that always go along with the current thing and engage in advertising and behavior that alienates their conservative viewers. Hence, people like Trump and his family are showing up to UFC events: it\u2019s conservative coded.<\/p>\n
Or, at least, it was. Dana White and UFC might have just put that credibility with conservatives in the shredder by announcing a massive partnership with Anheuser-Busch, the company that owns Bud Light, among other brands. It\u2019s also the company still struggling under the weight of it\u2019s Dylan Mulvaney mistake.<\/p>\n
Announcing that partnership on its website, Anheuser Busch said, \u201cUFC\u00ae, the world\u2019s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America\u2019s most iconic companies, today announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive \u201cOfficial Beer Partner of UFC.\u201d With this sponsorship, in the U.S., Bud Light will bring easy enjoyment to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.\u201d<\/p>\n
Explaining the massive Bud Light promotion UFC will now engage in, the statement added, \u201cAB InBev, the world\u2019s leading brewer and global parent company of Anheuser-Busch, will be UFC\u2019s Official Global Beer Partner and will receive a deep level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC\u2019s popular digital and social channels. Through UFC\u2019s far-reaching global footprint, AB InBev will have meaningful brand visibility before more than 700 million fans in 170 countries, as well as an estimated 900 million TV households that receive UFC\u2019s broadcasts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Supposedly Non-Woke UFC Announces \u201cNine Figure\u201d Bud Light Partnership USINESS AND ECONOMY COMMENTARY Supposedly Non-Woke UFC Announces \u201cNine Figure\u201d Bud Light Partnership By Will TannerOctober 25, 2023… <\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"\n