In a recent controversy that has sent shockwaves through the nation, Ben and Jerry’s, the renowned ice cream company, has found itself in hot water following a provocative tweet attacking America on the sacred day of July 4th. It seems that this ice cream giant failed to learn from the cautionary tales of Bud Light, Kohls, and Target, who have all experienced the detrimental consequences of embracing woke activism. As a result, the parent company of Ben and Jerry’s, Unilever, has suffered staggering financial losses, amounting to billions of dollars in market capitalization.
While many businesses choose to express their patriotic spirit by sharing celebratory messages on social media during Independence Day, Ben and Jerry’s took their virtue signaling to a whole new level by launching a scathing attack on the very foundations of the United States. Their tweet featured a graphic proclaiming, “The United States was Founded on Stolen Indigenous Land. This Fourth of July, Let’s Commit to Returning It.”
The post, however, conveniently neglected to outline any concrete plans for how the ice cream company intended to “return” the land. Instead, it included a caption urging followers to “learn more and take action now.” Unsurprisingly, this brazen display of woke ideology did not sit well with social media users, who wasted no time in expressing their disdain for Ben and Jerry’s antics.
Numerous individuals called out the ice cream company, challenging them to lead by example and transfer ownership of their factories and stores to Native American tribes. Even country music star John Rich chimed in, urging Ben and Jerry’s to hand over their establishments to the Native American tribes that originally inhabited those lands. His tweet gained significant support, with users echoing their agreement by retweeting his statement.
One commenter in the post’s comment section concurred with Rich, demanding that Ben and Jerry’s dismantle their factories and distribution warehouses across the United States to avoid being perceived as hypocrites. They expressed their disappointment, stating, “How about YOU take action now! Otherwise, like most Leftists, you are hypocrites.”
Another individual sarcastically remarked, “I look forward to the virtue signaling Ben & Jerry’s returning their factory’s land to the Abenaki and Mohican Native Americans that have lived in Vermont for 10,000 years.” Clearly, the overwhelming response to the woke virtue signaling was one of criticism and reproach.